Working with executives at Trone Brand Energy, telecommunications company North State sought to promote their new fiber initiative at a level that would position them as a major player. To produce two :30 spots with spectacular production values, Trone and North State tapped the power of creative production company Wondersmith. "In one 14 hour day, we shot two broadcast spots utilizing two custom sets," says Wondersmith EP Joe Murray. "The set design perfectly supported the tone the client wanted to achieve for each spot and left us ample negative space for visual effects in post." "This was a job made for Wondersmith," added Thom. "From the initial concepting phase, we helped define the visual arc of the characters' inspirations, using those visuals to point back to the brand in entertaining ways. It is an honor when a client entrusts you with creating their visual vocabulary."
SPW CreditsBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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