Nice Shoes Creative Studio creative director James Coulson developed an animated narrative deconstructing Nitehawk’s brand elements to craft a story that subtly referenced the history of cinema.
The Creative Studio established the scene with the Nitehawk bird as the hero of the piece, with the bird rendered in black against the brand’s bold yellow, in a story of predator VS prey.
SPW CreditsAnimation: Nice Shoes Creative Studio
Executive Producer: Angela Bowen
Producer: Nancy Giandomenico
Creative Director: James Coulson
Designer: James Coulson
CG Supervisor: Steve Parish
Lead Animator: Yandong Qiu
Animator: Adrian Winter
Sound Design: Nylon Studios
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