In the world of automotive advertising, Super Bowl Sunday is the one day of the year where pretty much anything goes. Nissan exemplified that strategy in its return to the Super Bowl ad ranks for the first time since 1997, scoring big today with a dramatic 90-second commercial titled “With Dad.” The commercial combined a touching storyline with the debut of future Nissan race and production vehicles.
The story, which follows an up-and-coming race driver through his journey to the highest levels of motorsports competition, uses a narrative soundtrack provided by Harry Chapin’s iconic “Cat’s In the Cradle.” It depicts the struggles of a father and mother to balance work and family while they raise their son. In the end, the cycle, so well known in Chapin’s song, is broken.
As part of our #withdad campaign, Nissan will donate up to $1,000,000 to two organizations that, like Nissan, help people build better lives for themselves and their families – Habitat for Humanity® and Wounded Warrior Project®. We are proud to be their partner.
#withdad
SPW Credits
Client: Nissan North America Senior VP Sales & Marketing & Operations USA: Fred Diaz VP Marketing Communications & Media: Jeremy Tucker Director, Marketing Communications: Erich Marx Senior Manager, Marketing Communications: Terri Welch Senior Manager, Media Planning and Strategy: Richard Ash
Creative Agency: TBWA\Chiat\Day Los Angeles Chief Creative Officer: Stephen Butler Creative Director: Chris Ribeiro Creative Director: Drew Stalker Associate Creative Director / Copywriter: Jason Locey Associate Creative Director / Art Director: Liz Levy Director of Production: Brian O’Rourke Senior Producer: Carrie Schaer Assistant Producer: Alex Dossett Managing Director: Peter Bracegirdle Account Director: Bonnie Schwartz, Craig Werwa Management Supervisors: Patrick Jones, Val Tyll Group Planning Director: Oke Mueller Planning Director: Kyle Luhr Director of Product Information: Joel Weeks Product Strategy Specialist: Andy Galvin Director of Business Affairs: Linda Daubson Executive Business Affairs Manager: Robin Rossi Director, Traffic Operations: Dessiah Maxwell Traffic Operations Manager: Malika Jones Director Project Management: Janet Perez
Media Agency: OMD Managing Director: Kristi Lind Group Director Strategy: Jennifer Reece & Aaron Anderson Producer Integrated Programs: Jocelyn Monroe Director Strategy: Johnathan Fisher Associate Director Stategy: Lauren Crotzer Group Director Digital: Anthony Viccars
Production Company: Park Pictures Director / Cinematographer: Lance Acord Executive Producer: Mary Ann Marino, Jackie Kelman Bisbee Line Producer: Tim Kerrison Art Department: James Chinlund Costume Designer: Christine Wada Casting Director: Dan Bell Stunt Coordinator: Andy Gill Set Photographer: Daniel Goldwasser
Editorial: Whitehouse Post Editor: Russell Icke Assistant Editor: James Dierx Senior Producer: Joanna Manning Executive Producer: Joni Williamson
VFX: A52 Executive Producer: Jennifer Sofio Hall & Patrick Nugent Producer: Scott Boyajan VFX Supervisor: Patrick Murphy CG Supervisor: Kirk Shintani Flame Artists: Patrick Murphy, Steve Wolff, Stefan Gaillot, Michael Plescia CG Artists: Andrew Romatz, Erin Clarke, Brian Lee, John Cherniak, Tom Connors, Michael Cardena, Jon Balcome, Wendy Klein, Tiffany Chou
Music: “Cats in the Cradle” by Harry Chapin
Sound Design: Sound Designer & Music Editor: Gus Koven Sound Design Assistant: Nicholas Tuttle Executive Producer: Ceinwyn Clark
Mix: Play Mixer: John Bolen Executive Producer: Lauren Cascio Assistants: Hermann Thumann & Jeff King
Color: MPC Colorist: Mark Gethin
Cast: Dad: Matt Hoffman Mom: Joelene Bowles Teenage Son: Will Shadley 7 Year Old Son: Jack Miller Toddler Son: James Sphor Toddler Son: Jack Papierniak Infant: Cleo
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
