Creative studio Trollback + Company recently teamed up with Nike to create a movie trailer inspired commercial for the brand’s new SQ Machspeed Black driver launching on Black Friday, November 26, 2010. Using an innovative approach, Trollback + Company created a thrilling, adrenaline-driven movie trailer for the release of Nike’s SQ Machspeed Black driver. Incorporating 3D animation and some live-action, the spot conveys a dark and menacing mood while also communicating the force and speed of the product. Sacred Noise amplified the tension, giving the piece a haunting life through their menacing yet powerful sound design.
SPW Credits
Trollbรคck & Company; Creative Director: Joe Wright; Art Director: Christina Rรผegg; Designer/Animator: Peter Alfano; 3D Animator: Justin Zurrow; 2D Animator: Tyler Bowers; Producer: Erica Hirshfeld; Sound: Sacred Noise (Michael Montes)
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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