In collaborating closely with Nike, Revery crafted the series from start to finish, starting with franchise definition and creative development, then moving through story finding, production, post-production, and delivery. Without the confinements of a single medium, the team at Revery developed a full platform that supported and extended their concept – a set of narrative and style guideposts that carved the path for the stories of “Moving Mountains” yet to come through photography and photo essays, title and graphic treatments, motion design, color story, aspect ratio, and the narrative framework. Nike’s ultimate goal was to exemplify human struggle and resilience in all its forms – and to allow that humanity to shine through in still photography, in film, in Instagram carousels, in written text, in color, in quiet and in sound.
Their first episode took them to Nagano, Japan, where they captured the story of Yukai Shimizu, a Buddhist monk and trail runner. Revery worked closely with Tokyo-based Director Mackenzie Sheppard through the entire process, defining story approach, capturing interviews and running real-time remote production support.