You can't stop Megan Rapinoe, Serena Williams, or Lebron James.
Just as you can't stop Naomi Osaka, Cristiano Ronaldo or Leo Baker.
Because as athletes*, we are never alone. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together.
You can't stop sport. Because you can't stop us.
SPW CreditsClient: Nike
Agency: W+K Portland
Executive Creative Directors: Jason Bagley, Eric Baldwin
Creative Directors: Alberto Ponte, Ryan O'Rourke
Copywriter: Dylan Lee
Art Director: Naoki Ga
Director of Production: Matt Hunnicutt
Executive Producers: Jake Grand, Krystle Mortimore
Senior Producers: Katie McCain, Byron T. Oshiro
Associate Producers: Samson Selam, Shani Storey
Global Brand Director: André Gustavo
Brand Director: Kate Rutkowski
Brand Manager: Paanii Annan
Creative Operations: Managers Saba Spencer, David Ramirez
Global Group Strategy Director: Andy Lindblade, Paula Bloodworth
Media Team: Danny Sheniak, Reme Debisschop, Emily Dalton, Vivian Zhang, Graham Wallace, Claudia Iraheta
Brand Strategy Directors: Nathan Goldberg, AJ Blumenthal
Business Affairs: Karen Crossley, Edith Ortiz, Emily Kahn
Broadcast Traffic: Sabrina Reddy, Billy Mucha
Design Ops Manager/Design Producer: Alicia Kuna, Michael Rosenau, Michael Frediani
Studio Designers: Joan Comellas, Jamon Sin, Mitch Wilson
Production Company: Pulse Films
Director: Oscar Hudson
DP: Logan Triplett
Executive Producers: Darren Foldes, Davud Karbassioun
Managing Director: Hillary Rogers
Line Producer: Dennis Beier
Production Designer: Adam Wilson
Key Costumer: Chris Araujo
Editorial Company: JOINT
Editor: Peter Wiedensmith, Jessica Baclesse
Cutting Assistant: Jasmine McCullough, JC Nuñez
Assistant Editors: Charlie Harrington, Kris Faris, Luke Buckley
After Effects: Ben Corbin, Damian Riddell
Footage Researcher: Izzie Raitt
Post Executive Producer: Leslie Carthy
Post Producer: Kathleen Russell
Post Production: Coordinator Aubree VanDercar
VFX Company: A52
VFX Supervisor: Patrick Murphy
Lead Flame: Patrick Murphy
2D VFX Artists: Urs Furrer, Stefan Gaillot, Matt Sousa, Steve Wolff, Hugh Seville, Richard Hirst, Adam Flynn, Michael Vaglienty, Enid Dalkoff, Kevin Stokes, Dan Ellis, Chris Riley, Rod Basham, Shauna Prescott, Susanne Scharping
CG Supervisor: Andy Wilkoff
CG Modeler: Dustin Mellum
3D Trackers: Joe Chiechi, Michael Cardenas, Mike Bettinardi
Online Editor: Kevin Stokes, Chris Riley, Sam Kolber
Managing Director: Jennifer Sofio Hall
VFX Executive Producers: Patrick Nugent, Kim Christensen
VFX Producer: Everett Cross, Andrew Rosenberger, and Jillian Lynes
Color Company: A52
Colorist Daniel: De Vue
Color Assists: Corey Martinez, Dylan Bursick
Color Executive Producer: Thatcher Peterson
Color Producer: Jenny Bright
Music Artists: Cowboys in Japan | Song: 'Daylight'
Sound Design Company: JOINT
Sound Designer: Noah Woodburn
Audio Assistant: Natalie Huizenga
Executive Producer: Leslie Carthy
Mix Company: JOINT
Audio Mixer: Noah Woodburn
Audio Assist: Natalie Huizenga
Executive Producer: Leslie Carthy
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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