Nike Partners with The Mission to Stay Light, Stay Fast For the release of their latest advancement in baseball footwear — the Air Huarache 2K Filth, a shoe that provides lightweight traction for ultimate speed — Nike approached VFX company The Mission to create an all-CG film that takes viewers into a macro-world of dust and dirt. In the spot, directed by the Mission’s Piotr Karwas, massive particles of dirt create explosions of dust as the shoe repels the dirt that could weigh it down, allowing the player to slide safely into home. Karwas led a powerful team of artists — including effects artists, compositors, modelers, animators, texture painters and lighters — using the Mission's proprietary toolset and cutting-edge computer graphics pipeline to deliver a dramatic and photorealistic result. www.themissionstudio.com
NIKE
Rebecca Parker, Senior Designer – North America Brand Design
Margie Wargo, Project Manager – North America Brand Design
THE MISSION
Piotr Karwas – Animation Director
Waylon Dobson – Modeler
Craig VanDyke – Animator
Eric Rosenthal – FX Artist
Ryan Reeb – Lighter
Brendan Smith – Nuke Artist
Ryan Meredith – VFX Producer
Kristina Thoegersen – VFX Coordinator
Ellen Turner – Executive Producer / Head of Sales
Michael Pardee – Managing Director
Daniel Chang – Motion Graphics Artist
BARKING OWL – Sound Design & Audio Mix
Kelly Bayett – Creative Director/Partner
KC Dossett – Producer
Michael Anastasi – Sound Designer
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More