In a fast-paced series of broadcast promos and bumpers that broke last Friday, Aardman Nathan Love has given Nickelodeon viewers a zany gift: it’s the “Winter Refresh” campaign, which features many beloved characters from Nick series, animated in a style reminiscent of some of TV’s most iconic holiday specials.
There’s SpongeBob and Patrick from “SpongeBob SquarePants,” cavorting on a frozen pond. Patrick does a flying leap into SpongeBob’s arms, and both of them plunge through the ice. And there’s Lincoln Loud and Clyde McBride from “The Loud House,” who get tangled up in holiday lights and tumble off a roof. Also making appearances are the twins from “The Thundermans,” Phoebe and Max, along with some of the stars of the Nick series “Henry Danger.”
Popping up throughout many of these promos are a bunch of snowball characters better described as goofballs. Looking a bit like giant marshmallows and wearing knit caps and scarves, they manage to get into all forms of mischief. Each promo ends with a holiday-themed typographic representation of the Nick logo, sculpted to appear as though rendered in clay animation.
SPW Credits
Nickelodeon SVP Art + Design: Michael Waldron, SVP Creative Promotions: Tony Maxwell, VP Animation + Motion Graphics: Kurt Hartman, VP Creative Director: Erica Ottenberg, Sr. Art Director: Giancarlo Barrera, Sr. Director Production: Joe Pappalardo, Sr. Director Project Management: Earl Marona, Jr., Director Graphics: Alessandra Sutera, Producer: Alexa Dumit-Sjoberg, Unit Manager: Josh Powers, Production Coordinator: Georgette Pierre, Production Assistant: Jonathan Shatoff
Production Company: Aardman Nathan Love Director: Joe Burrascano, Executive Producer: Jon O'Hara, Producer: Rob Franklin, Art Director, Design & Storyboards: Tim Probert, Additional Design: Joe Bluhm, Jesse Aclin, Cassey Kuo, CG Supervisor, Character TD: Steve Mann, CG Lead: Elizabeth Ku-Herrero, Look Development & Lighting TD: Eric Cunha, Character, Asset & Environment Artists: Elizabeth Ku-Herrero, Eric Cunha, Jin Fang Jiang, Pedro Conti, Paul Kim, Andy Tai, Animation Lead: Tom Shek, Animation: Doug Litos, Henning Kozcy, Nicole Morciniec, Jordan Blit, Additional Rigging: Brett Taggart, Lighting: Christine Kim, Jin Fang Jiang, Luke Pikora, Shading: Jin Fang Jiang, Christine Kim, Paul Kim, Andy Tai, Ylli Orana, Compositing Lead: Eric Concepcion, Compositor: Matt DeFranco, Matte Painting: Christine Kim, Editing: Yi Ju Tsai
Original Music, Music Supervision and Sound Design: Explosion Robinson
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
