Launching Season 3 of hit series, “Every Witch Way,” Nickelodeon turned to 2C for a magic-filled campaign involving a 100% custom shoot and plenty of post-production sorcery. With the series in active production, 2C’s biggest challenge was maximizing time with the cast while executing creative with intensive visual effects, four unique narratives and technical location challenges. Without the benefit of motion control, many of the key scenes were still shot over green and in plates to give them maximum flexibility in post–a painstaking process, yet captured at maximum pace. In post, 2C added magic by placing photo real 3D elements in the scenes to enhance the believability of the effects, especially the freezes. All overlay spells were crafted to look and move like they do in the series. Finally, a very detailed color grading session enhanced the overall theme of “things are heating up,” elevating the look to more of an image campaign.
Nickelodeon
VP of Creative – Michael Tricario
Director of Production – Veronica Cepero
Line Producer – Kate Brennan
Associate Producer – Nicole Ferrara
Production Coordinator – Raebekah Cox
2C
Chief Creative Officer – Chris Sloan
Director/Creative Director – Brian Eloe
Senior Editor – Spencer Condon
Senior Editor – Jeff Morelli
Senior Designer/Animator – Chris Newton
Visual Effects Artist – Dmitri Zavyazkin
Collaborators
DP – Harry Clark
Assistant Director – Patty Simonetta
Senior Designer/Animator – Hector Espinosa
Visual Effects Artist – Derek Superville
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More