A perfect bit of comedy, the trailer reveals the miracle behind filmmaking through the voice of a director/narrator who takes us through every misstep in his quest to produce the perfect boy-meets-girl film. First, the lead actor forgets his line. Then the studio big-brothers his lingerie-clad heroine and dresses her in a towel. A fight scene just won’t turn out right. And the guy who steals the girl looks far too similar to the one who had her to begin with. In the end, the director is satisfied that he at least got the font right for the final credits–until he changes his mind on that as well. In its camera angles, lighting, movement, and every other detail, the trailer looks as good as the films it is promoting. The trailer is being shown before every film, as with RPA work for past festivals.
Client: Newport Beach Film Festival; Spot Title: Boy Meets Girl :90; Launch Date: April 2011. Agency: RPA; ECD: David Smith; CD(s): Scott McDonald, Laura Hauseman, Tom Hamling; Sr. VP/EP: Gary Paticoff; Sr. Producer: Selena Pizarro; Sr. Art Buyer: Deb Grisham. Prod. Co.: Biscuit Filmworks; Director: Aaron Stoller; DP: Simon Duggan; EP(s): Shawn Lacy, Holly Vega; Line Producer: Rick Jarjoura; Production Designer: Dan Butts. Editorial: Spot Welders; Editorial: Lucas Spaulding; Assistant Editor: Sophie Kornberg; Post Producer: Patrick McElroy; EP: David Glean. Telecine: Company 3; Colorist: Stefan Sonnenfeld; EP: Rhubie Jovanov. VFX: Public VFX; Lead Flame Artist(s): Brad Scott, James Allen; Matte Painter: Tim Matney; Producer: Marlo Kinsey. Titles: LOGAN; EP: Matthew Marquis. Audio Post: Eleven; Mixer: Jeff Payne. Music: Sutja Gutiérrez, Original Soundtrack “Lucy”; Composer: Sutja Gutiérrez. Music (Music Insert Only): Beacon Street Studios, Clip “Lovers Lane”; Composer(s): John Nau, Andrew Feltenstein; Musician(s): John Nau, Andrew Feltenstein, Derek Breakfield.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More