Overzealous tour guide with a winning smile or bull shark with killer teeth… whose grill are they really checking out? This concept is explored in the newest co-branded integration marrying Shark Week with Crest. Developed and written by Discovery writer/producer Daniel Tripod and executed by 2C Creative, the spot is equal parts live action and CG, with a clever, humorous approach that has become synonymous with such collaborations.
Known for its award-winning integrations, 2C has been a long-time partner of Discovery, with last year’s Shark Week-Crest campaign earning 6 Promax Awards and a Golden Trailer Award.
This year’s set-up places a meticulously created CG shark into a more fitting aquarium environment, combining special lighting, strategically placed cameras and an effervescent performance of the actress to sell the story.
