DDB, New York has launched a new spot for the New York Lottery Winning Numbers App. The spot features a worker in a doll factory who is unaware that he is a millionaire because he hasn’t checked his numbers on the app. Instead, he has the unsettling feeling the dolls are staring at him. The result is a wry spot with very dry and underplayed comedy.
SPW CreditsClient: New York Lottery; Agency: DDB New York; Chief Creative Officer: Matt Eastwood; Group Creative Director: Rich Sharp; Group Creative Director: Mike Sullivan; Art Director: Tony Bartolucci; Copywriter: Colin Lapin; Head of Production: Ed Zazzera; Executive Producer: Walter Brindak; Business Manager: Kelly McCann; Group Account Director: Leo Mamorsky; Management Supervisor: Kelly Gorsky; Account Supervisor: Heather Olson; Account Executive: Kemi Adewumi; Account Executive: Tarina Hesaltine; Production company: The Colony; Executive Producer: Angela Bowen; Director: David Gaddie; Producer: Zac Zimmerman; Director of Photography: William Rexer II; Editor: John Piccolo @ Fluid; VFX: Afterparty; VFX; Supervisor / CG Lead: Ilias Saliba; VFX Supervisor: Nick Crist; Design Director: Jordan Lister; Color Correction: Les Rudge @ Nice Shoes.
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