The campaign, which includes six print ads and a video, nods to the street signs that immortalize musicians Miles Davis, Joey Ramone, and the Beastie Boys, acting legend Katherine Hepburn, and comedic icons George Carlin and Gilda Radner, all of whom were groundbreakers in their fields who became household names in New York – and around the world – having reached the pinnacle of creativity.
Credits
Chief Creative Officer: Fede Garcia, Executive Creative Director: Diego Bertagni, Group Creative Director: Aaron Doyle, Associate Creative Director: Kelsey Webster, Sean Hodes Copy Writer: Jane Mousseau, Editor: Cameron Mare, Director of Project Management: Peter Eason, Producer: Joey Daguio, Audio Partner: Grayson Music Group, Photographer (Print): Daniel Ehrenworth
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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