The campaign, which includes six print ads and a video, nods to the street signs that immortalize musicians Miles Davis, Joey Ramone, and the Beastie Boys, acting legend Katherine Hepburn, and comedic icons George Carlin and Gilda Radner, all of whom were groundbreakers in their fields who became household names in New York – and around the world – having reached the pinnacle of creativity.
Chief Creative Officer: Fede Garcia, Executive Creative Director: Diego Bertagni, Group Creative Director: Aaron Doyle, Associate Creative Director: Kelsey Webster, Sean Hodes Copy Writer: Jane Mousseau, Editor: Cameron Mare, Director of Project Management: Peter Eason, Producer: Joey Daguio, Audio Partner: Grayson Music Group, Photographer (Print): Daniel Ehrenworth
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More