2024 New York Festivals Advertising Awards Winner’s Reel rnNew York Festivals Executive Juries, led by Jury President Javier Campopiano, Worldwide Chief Creative Officer of McCann Worldgroup and McCann, have cast their votes and after thoughtful consideration and thorough review…the results are in! We are proud to announce the 2024 Award-Winners!rnrnTop-scoring campaigns from 60 countries around the globe created by prominent agencies impressed NYF’s powerhouse juries. Trailblazing work that engaged consumers, boosted brand affinity, and delivered ROI earned accolades and NYF Towers.rnrnNew York Festivals salutes 2024’s winners. Here’s a behind-the-scenes look at the Grand Prize winners, our Executive Jury judging sessions, and a special message from our Best of Show winner!
CreditsSpecial message from the 2024 Best of Show Winner "Hotel La Argentina" AGENCY: MERCADO MCCANN // FUTLOVE Country: Argentina CCO: Nicolás Massimino ECD: Manuel Scher, Edwin Bowen / ECCD: Cristian Tarzi Managing Director: Agustín Coste Group Account Director: Leila Concistre Account Supervisor: Carolina Scordo Head of Production: Agustín Borgognoni Producer: Carolina Garcia Dias Editor for New York Festivals: Kimberly Casamento
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More