2024 New York Festivals Advertising Awards Winner’s Reel rnNew York Festivals Executive Juries, led by Jury President Javier Campopiano, Worldwide Chief Creative Officer of McCann Worldgroup and McCann, have cast their votes and after thoughtful consideration and thorough review…the results are in! We are proud to announce the 2024 Award-Winners!rnrnTop-scoring campaigns from 60 countries around the globe created by prominent agencies impressed NYF’s powerhouse juries. Trailblazing work that engaged consumers, boosted brand affinity, and delivered ROI earned accolades and NYF Towers.rnrnNew York Festivals salutes 2024’s winners. Here’s a behind-the-scenes look at the Grand Prize winners, our Executive Jury judging sessions, and a special message from our Best of Show winner!
Credits
Special message from the 2024 Best of Show Winner "Hotel La Argentina" AGENCY: MERCADO MCCANN // FUTLOVE Country: Argentina CCO: Nicolás Massimino ECD: Manuel Scher, Edwin Bowen / ECCD: Cristian Tarzi Managing Director: Agustín Coste Group Account Director: Leila Concistre Account Supervisor: Carolina Scordo Head of Production: Agustín Borgognoni Producer: Carolina Garcia Dias Editor for New York Festivals: Kimberly Casamento
ScreenWork Categories:Behind The Scenes
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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