To tease an all-new season of mega-hit “Dancing with the Stars,” ABC called on 2C Creative to work some graphics magic in teasing the show’s new “Athletes” theme. The creative agency’s goal was to find a visually compelling way to execute ABC’s concept, in which the distinct worlds of dance and sport come together.
Collaboration was key in a project that required heavy graphic design to marry the glitzy glamour for which “Dancing with the Stars” is known with the epic, hard-hitting world of sports.
In the end, 2C produced full trailer graphics, a toolkit and custom social graphics.
“Dancing with the Stars: Athletes” premieres Monday, April 30.
SPW CreditsABC
VP Creative: Valerie McMichael
Creative Director: Andy Munsey
Writer/Producer: Heidi Stock
Design Director: Lucas Aragon
Art Director: Kevin Anderson
Design Post Producer: Julie Hill
2C
Chief Creative Officer: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Art Director: Luis Martinez
Executive Producer, Graphics: Bob Cobb
Motion Designer: Andy Fernandez
Motion Designer: Dmitri Zavyazkin
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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