Nearly 40 years after its founding, Lansinohis embarking on a global brand relaunch designed by Baldwin&to spotlight not only its innovative breastfeeding and postpartum products, but also its ongoing fight for change and equality for new moms.
“Stand With the Mothers” launched internationally on March 8 across search, email and social media (Facebook, Instagram, TikTok) and is slated to run through December 2023. It was shot by photographer Bri McDaniel who also served as co-creative director.
Lansinoh
Erin Langley – Head of Global Brand Creative, Sabrina Fox – VP, Global Marketing, Lisa Craven – UK Marketing Manager
Agency – Baldwin&
Director of Design – Jen Matthews, Executive Creative Director – Mitch Bennett, Senior Designer – Jenny Thackam, Group Creative Director – Emily Watson, Director of Strategy – Ashley Yetman, Creative Director of Strategy– Kelly Reed, Group Account Director- Katharine Belloir, Director of Project Management – Tonya Martin
Production Company: Tugboat USA
Co-Creative Director, Director & Photographer: Bri McDaniel, Executive Producer: Jackie Collins, Director of Photography: Aaron Wenck & Toddy Stewart, Casting Director: Mark Aguilar @ East Tenth Casting, Fashion Stylist: Alicia Lombardini, Set Designer: Paola Andrea Ramirez, Makeup Artist: Kyle Sheehan, Hair Stylist: Staci Child
Post Production: TBD Post
Post Producer: Rachel Kichler, Executive Producer: Ron Rendon, Editor: Toddy Stewart, Assistant Editor: Tricia Torley, Colorist: Brandon Thomas, Online Editor: Kagan Durmer, Online Assistant: Stefan Allen, Mixer: Dusty Albertz, Sound Assistant: Kyle Scribner
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
