Nearly 40 years after its founding, Lansinohis embarking on a global brand relaunch designed by Baldwin&to spotlight not only its innovative breastfeeding and postpartum products, but also its ongoing fight for change and equality for new moms.
“Stand With the Mothers” launched internationally on March 8 across search, email and social media (Facebook, Instagram, TikTok) and is slated to run through December 2023. It was shot by photographer Bri McDaniel who also served as co-creative director.
Lansinoh
Erin Langley – Head of Global Brand Creative, Sabrina Fox – VP, Global Marketing, Lisa Craven – UK Marketing Manager
Agency – Baldwin&
Director of Design – Jen Matthews, Executive Creative Director – Mitch Bennett, Senior Designer – Jenny Thackam, Group Creative Director – Emily Watson, Director of Strategy – Ashley Yetman, Creative Director of Strategy– Kelly Reed, Group Account Director- Katharine Belloir, Director of Project Management – Tonya Martin
Production Company: Tugboat USA
Co-Creative Director, Director & Photographer: Bri McDaniel, Executive Producer: Jackie Collins, Director of Photography: Aaron Wenck & Toddy Stewart, Casting Director: Mark Aguilar @ East Tenth Casting, Fashion Stylist: Alicia Lombardini, Set Designer: Paola Andrea Ramirez, Makeup Artist: Kyle Sheehan, Hair Stylist: Staci Child
Post Production: TBD Post
Post Producer: Rachel Kichler, Executive Producer: Ron Rendon, Editor: Toddy Stewart, Assistant Editor: Tricia Torley, Colorist: Brandon Thomas, Online Editor: Kagan Durmer, Online Assistant: Stefan Allen, Mixer: Dusty Albertz, Sound Assistant: Kyle Scribner
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
