Add New York Rangers’ all star Rod Gilbert to the list of prominent New York athletes who are #NotAFan of domestic violence, as evidenced by the latest spot in the fan-focused public awareness campaign. Created and produced by New York creative agency Blonde + Co for the National Coalition Against Domestic Violence (NCADV) and New York City Council Speaker Melissa Mark-Viverito, the campaign inspires fans to take a stand against perpetrators.
Blonde + Co founder Julie Stahl explained, “The idea was to make it not look like a PSA. We wanted these to feel more like a Nike or Gatorade commercial, something sports fans are used to seeing star athletes in. The goal was captivate viewers with cinematic visuals and then get their attention with the domestic violence message.”
SPW Credits
Production & Editorial: Blonde + Co, New York President: Julie Stahl Co-Writer & Director: Jimmy Ferguson Co-Writer: Alexis Grenell Co Ex-Producer: Glenn Chocky Co Ex-Producer: Jennifer Susswein Creative Directors: Julie Stahl & Grey Zisser Associate Creative Director: Andrea Cueva
Sr. Editor: Glenn Chocky Post Producer: Andy Fortenbacher Editors: Josh Dion, Juan Parades Titles & VFX: Fei Yang Sound Design & Audio Mix: Enos Desjardin Digital Coordinator: Madelyn Boudousque
Color Grading: The Mill, New York Executive Producer: Sallyann Houghton Colorist: Damien Van Der Cruyssen VFX Producer: Katya Pavlova Color Producer: Cameron Gray
Talent:
Head Coach Cosmos: Giovanni Saverese Cosmos: Lucky Mkosana Yankee's coach: Joe Girardi NY Knicks: John Starks New York Liberty: Kiah Stokes NY Rangers: Rod Gilbert Speaker of NY City Council: Melissa Mark-Viverito Body doubles/talent stand in: Francis Mercedes, Ade Otukoya
Crew Listing:
Project Manager: Victor Larue Directors of Photography: Ryan Marie Helfant, R. Masseo Davis, Minka Farthing-Kohl Assistant Camera: Sam Campbell, Omar Guinier, Zachary Auron, Dan Vignal Production Design: Treatment Studios Prop Master: Sean Callaghan Art PA: Matt Soranno Audio Recordist: Josh Allen, Michael Lawson Coordinators: Eric Bellomo, Natalie Gee PA: Wesley Ortiz Hair & Make Up: J.P. Ramirez, Jose Rosello Telepromter: Evan Brenner
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
