Add New York Rangers’ all star Rod Gilbert to the list of prominent New York athletes who are #NotAFan of domestic violence, as evidenced by the latest spot in the fan-focused public awareness campaign. Created and produced by New York creative agency Blonde + Co for the National Coalition Against Domestic Violence (NCADV) and New York City Council Speaker Melissa Mark-Viverito, the campaign inspires fans to take a stand against perpetrators.
Blonde + Co founder Julie Stahl explained, “The idea was to make it not look like a PSA. We wanted these to feel more like a Nike or Gatorade commercial, something sports fans are used to seeing star athletes in. The goal was captivate viewers with cinematic visuals and then get their attention with the domestic violence message.”
SPW Credits
Production & Editorial: Blonde + Co, New York President: Julie Stahl Co-Writer & Director: Jimmy Ferguson Co-Writer: Alexis Grenell Co Ex-Producer: Glenn Chocky Co Ex-Producer: Jennifer Susswein Creative Directors: Julie Stahl & Grey Zisser Associate Creative Director: Andrea Cueva
Sr. Editor: Glenn Chocky Post Producer: Andy Fortenbacher Editors: Josh Dion, Juan Parades Titles & VFX: Fei Yang Sound Design & Audio Mix: Enos Desjardin Digital Coordinator: Madelyn Boudousque
Color Grading: The Mill, New York Executive Producer: Sallyann Houghton Colorist: Damien Van Der Cruyssen VFX Producer: Katya Pavlova Color Producer: Cameron Gray
Talent:
Head Coach Cosmos: Giovanni Saverese Cosmos: Lucky Mkosana Yankee's coach: Joe Girardi NY Knicks: John Starks New York Liberty: Kiah Stokes NY Rangers: Rod Gilbert Speaker of NY City Council: Melissa Mark-Viverito Body doubles/talent stand in: Francis Mercedes, Ade Otukoya
Crew Listing:
Project Manager: Victor Larue Directors of Photography: Ryan Marie Helfant, R. Masseo Davis, Minka Farthing-Kohl Assistant Camera: Sam Campbell, Omar Guinier, Zachary Auron, Dan Vignal Production Design: Treatment Studios Prop Master: Sean Callaghan Art PA: Matt Soranno Audio Recordist: Josh Allen, Michael Lawson Coordinators: Eric Bellomo, Natalie Gee PA: Wesley Ortiz Hair & Make Up: J.P. Ramirez, Jose Rosello Telepromter: Evan Brenner
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