Add New York Rangers’ all star Rod Gilbert to the list of prominent New York athletes who are #NotAFan of domestic violence, as evidenced by the latest spot in the fan-focused public awareness campaign. Created and produced by New York creative agency Blonde + Co for the National Coalition Against Domestic Violence (NCADV) and New York City Council Speaker Melissa Mark-Viverito, the campaign inspires fans to take a stand against perpetrators.
Blonde + Co founder Julie Stahl explained, “The idea was to make it not look like a PSA. We wanted these to feel more like a Nike or Gatorade commercial, something sports fans are used to seeing star athletes in. The goal was captivate viewers with cinematic visuals and then get their attention with the domestic violence message.”
SPW CreditsProduction & Editorial: Blonde + Co, New York
President: Julie Stahl
Co-Writer & Director: Jimmy Ferguson
Co-Writer: Alexis Grenell
Co Ex-Producer: Glenn Chocky
Co Ex-Producer: Jennifer Susswein
Creative Directors: Julie Stahl & Grey Zisser
Associate Creative Director: Andrea Cueva
Sr. Editor: Glenn Chocky
Post Producer: Andy Fortenbacher
Editors: Josh Dion, Juan Parades
Titles & VFX: Fei Yang
Sound Design & Audio Mix: Enos Desjardin
Digital Coordinator: Madelyn Boudousque
Color Grading: The Mill, New York
Executive Producer: Sallyann Houghton
Colorist: Damien Van Der Cruyssen
VFX Producer: Katya Pavlova
Color Producer: Cameron Gray
Talent:
Head Coach Cosmos: Giovanni Saverese
Cosmos: Lucky Mkosana
Yankee's coach: Joe Girardi
NY Knicks: John Starks
New York Liberty: Kiah Stokes
NY Rangers: Rod Gilbert
Speaker of NY City Council: Melissa Mark-Viverito
Body doubles/talent stand in: Francis Mercedes, Ade Otukoya
Crew Listing:
Project Manager: Victor Larue
Directors of Photography: Ryan Marie Helfant, R. Masseo Davis, Minka Farthing-Kohl
Assistant Camera: Sam Campbell, Omar Guinier, Zachary Auron, Dan Vignal
Production Design: Treatment Studios
Prop Master: Sean Callaghan
Art PA: Matt Soranno
Audio Recordist: Josh Allen, Michael Lawson
Coordinators: Eric Bellomo, Natalie Gee
PA: Wesley Ortiz
Hair & Make Up: J.P. Ramirez, Jose Rosello
Telepromter: Evan Brenner
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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