Directed by directing collective Plástico, and created via Ogilvy Singapore, “The Unmasked Superhero” centers on a supermarket clerk, Auntie Kim, who has a mysterious hold over the kids and other customers visiting the store. A VO narrator wonders whether the compelling Auntie is secretly a crime fighter, a ninja, or perhaps a superhero infused with powers from a radioactive crab incident. Or maybe…she reads books that fuel her vivid imagination.
SPW CreditsClient: National Library Board, Singapore Spots Title(s): “The Unmasked Superhero,” “Space Explorer” Agency/Location: Ogilvy Singapore Creative Director: Elrid Carvalho Art Director: Ginny Lim Copywriter: Aritra Dutta Agency Producer: Josephine Pang Production Company/Location: DigitalCartel Director: Plastico (repped in the US by Easy Mondays) DP: Haruld Goh EP(s): Brandon Tay Producer: Sufyan Sam’an and Terence Tay Editorial Company/Location: Wolf VFX / Argentina Editor: Santiago Saponi Telecine Company/Location: Wolf VFX Colorist: Alejandra Lezcano Post/Effects Company/Location: Wolf VFX VFX Artist(s): Leonardo Muzzin, Junior Santeiro, Deigo Marangoni, Mauro Petrelli, Ezequiel Scavelli EP(s): Sebastian Caporelli Music Company: Papa Music Sound Design Company: Papa Music Shoot Location: Singapore
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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