Directed by directing collective Plástico, and created via Ogilvy Singapore, “The Unmasked Superhero” centers on a supermarket clerk, Auntie Kim, who has a mysterious hold over the kids and other customers visiting the store. A VO narrator wonders whether the compelling Auntie is secretly a crime fighter, a ninja, or perhaps a superhero infused with powers from a radioactive crab incident. Or maybe…she reads books that fuel her vivid imagination.
SPW Credits
Client: National Library Board, Singapore Spots Title(s): “The Unmasked Superhero,” “Space Explorer” Agency/Location: Ogilvy Singapore Creative Director: Elrid Carvalho Art Director: Ginny Lim Copywriter: Aritra Dutta Agency Producer: Josephine Pang Production Company/Location: DigitalCartel Director: Plastico (repped in the US by Easy Mondays) DP: Haruld Goh EP(s): Brandon Tay Producer: Sufyan Sam’an and Terence Tay Editorial Company/Location: Wolf VFX / Argentina Editor: Santiago Saponi Telecine Company/Location: Wolf VFX Colorist: Alejandra Lezcano Post/Effects Company/Location: Wolf VFX VFX Artist(s): Leonardo Muzzin, Junior Santeiro, Deigo Marangoni, Mauro Petrelli, Ezequiel Scavelli EP(s): Sebastian Caporelli Music Company: Papa Music Sound Design Company: Papa Music Shoot Location: Singapore
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
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