In “The Space Explorer,” a tennis coach named Jason, who has evolved into an astronomy buff, dazzling friends and neighbors with his newfound knowledge. Did he get sucked through a wormhole to travel across time and boost his intelligence? Or has an alien abduction resulted in a reprogramming of his brain?? Of course, the answer could be as simple as Jason reading more interesting books. As the VO suggests, “Read more, be more.” Directed by Plástico, the directing collective, and created by agency Ogilvy Singapore, for the National Library Board.
Client: National Library Board, Singapore Spots Title(s): “The Unmasked Superhero,” “The Space Explorer” Agency/Location: Ogilvy Singapore Creative Director: Elrid Carvalho Art Director: Ginny Lim Copywriter: Aritra Dutta Agency Producer: Josephine Pang Production Company/Location: DigitalCartel Director: Plastico (repped in the US by Easy Mondays) DP: Haruld Goh EP(s): Brandon Tay Producer: Sufyan Sam’an and Terence Tay Editorial Company/Location: Wolf VFX / Argentina Editor: Santiago Saponi Telecine Company/Location: Wolf VFX Colorist: Alejandra Lezcano Post/Effects Company/Location: Wolf VFX VFX Artist(s): Leonardo Muzzin, Junior Santeiro, Deigo Marangoni, Mauro Petrelli, Ezequiel Scavelli EP(s): Sebastian Caporelli Music Company: Papa Music Sound Design Company: Papa Music Shoot Location: Singapore
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More