Even seven years since their hiatus sent shockwaves through their fanbase, My Chemical Romance (MCR) remains one of the most creative and beloved groups in rock music. So, in celebration of their reunion and to announce their 2020 tour, they have released a 13-minute film directed by Kristian Mercado and produced by creative collective Unicorns & Unicorns. With already 1 million views on YouTube, the just released film, titled "A Summoning…," pays homage to the band’s history by taking fans through a visual retrospective of MCR’s storied past.
Concepted by frontman Gerard Way and Brian Schechter (Riot Squad) with input from Mercado and the Unicorn’s team, the video features a boy being chased by a masked crew of Draculoids, running through a series of scenes and scenarios that will be familiar to fans of the band’s past work. My Chemical Romance Easter eggs are subtly placed throughout as a gift to loyal followers, adding a layer of intrigue to the otherwise tense and suspenseful narrative.
SPW CreditsDirector: Kristian Mercado
Editor: Reuter
Creator/EPs: Gerard Way and Brian Schechter
Production Company: Unicorns & Unicorns
Producers: Joanna Shaw and Audrey Ellis Fox
Music Composers: Ray Toro and Jamie Muhoberac
DP: Santiago Gonzalez
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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