How does it feel to drive the all-new 2015 Ford Mustang? Feel the rush when Mustang gives these individuals the opportunity of a lifetime.
The rush has arrived. See what the all-new 2015 Mustang has to show off in the Mustang Moments series. These are stories from 12 individuals, from around the world. Each with their own goals and aspirations, on the brink of a personal breakthrough. What does it feel like to get behind the wheel of the all-new 2015 Ford Mustang? Follow these individuals as their dreams meet opportunities in one hot new ride.
SPW Credits
Client: Ford Motor Company Product: 2015 Ford Mustang
Titles: “Mustang Moments”
Air Date: November 1, 2014 Location Shot: San Francisco, CA
Agency: Team Detroit
Chief Creative Officer: Toby Barlow Executive Creative Director: Matt Soldan Creative Director: Erik Moe Creative Director: Adam Hull Senior Art Director: Sarah Sarwar Director of Integrated Production: Loren Victory Executive Producer: Bob Rashid
Production Company: Chelsea New York, NY and Los Angeles, CA
Director: Alex Gibney Executive Producers/Owners: Allison Amon & Lisa Mehling Executive Producer: Pat McGoldrick Head of Production: Adam Guliner Line Producer: Howard Woffinden 1st AD: Dave Normand Production Supervisor: Greg Grill Assistant Production Supervisor: Emily Downey Talent Coordinator: Liz Rowley Director of Photography: Eric Treml Production Designer: Dale Thaw
Editorial Company: Union Editorial
Editor: Sloane Klevin Editor: Einar Thorsteinsson Editor: Jay Friedkin Editor: Marco Perez Editor: Jason Lucas Editor: Daniel Luna Editor: Ben Longland Editor: Rachael Waxler Editor: Zach Kashkett Assistant Editor: Emalee Arroyo Assistant Editor: Jed Stuber Colorist: Todd Iorio Online Editor: Evan Guidera Online Editor: Maury Rosenfeld Mixing / Sound Design: Milos Zivkovic Graphics Artist: Mannix Rickenbacher Graphics Artist: Justine Gordon Executive Producer/President: Michael Raimondi Executive Producer/Vice President: Megan Dahlman Producer: Logan Aries
Casting Casting Director: Jamie Arsenault Associate Casting Director: Marie Retallick
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More