The campaign features the 60 “Business Bear” that showcases the duo’s subtle and witty comedic styling with an entertaining narrative that follows an animatronic bear, “Barry,” as he battles the woes of not fitting in to a standard office environment. Feeling out of place, he embarks on a quest to find the most suitable fit for his unique body shape. The bear finally finds MTailor, using the app to get measured right on his phone to get custom clothes that fit his body and put an end to his fashion crisis.
SPW Credits
Client: MTailor
Director: Mccoy | Meyer
Creative Director: Amil Husain
Production Company: Rodeo Show
Executive Producer: Raphael Leopold
Producer: Wade Brandenberger
Cinematographer: Michael Rizzi
Production Designer: Jonathan Denmark
Editor: David Andreini
Color Correction: Bryan Smaller (Company3)
Sound Design: Jamie Coupar (48Windows)
VFX: Juan Granja, Kevin Lewis (Farmer Brown)
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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