Bicoastal Pony Show and director Spike Lee capture progressive power in an inspiring new re-branding campaign, “Lean Forward,” for MSNBC out of Mono, Minneapolis, MN. “Lean Forward” features patriotic images and ideals upheld by the likes of Martin Luther King Jr., John F. Kennedy and Barack Obama, while simultaneously acknowledging the nation’s divisive political culture with lines like, “Celebrate the best ideas, no matter where they come from.” The profiled anchors are Keith Olbermann, Chris Matthews, Rachel Maddow, Ed Schultz, Joe Scarborough and Lawrence O’Donnell.
SPW Credits
Client: MSNBC; Titles: :60s “Declaration of Forward” and “Hard Wired”; :20s “Chris,” “Ed,” “Keith,” “Rachel,” “Lawrence” and “Joe”; Agency: Mono, Minneapolis, MN; Production Company: Pony Show Entertainment, Bicoastal; Director: Spike Lee; EP: Susan Kirson, Jeffrey Frankel; Line Producer: Fern Martin; DP: Ellen Kouras; Editorial: Lost Planet, Bicoastal; EP: Gary Ward; EPL: Krystn Wagenberg; Producer: Jaclyn Paris; Editors: Declaration of Forward: Hank Corwin; Hard-Wired, Cursor, Alive and Kicking, The Last Work: Max Koepke; Devotion, Through it All, Always on: Paul Snyder; Finishing & Visual Effects: Liquid VFX; Finishing/VFX Lead Artists: James Bohn; AE Artist/Designer: Vincent Rogozyk; VFX Producer: Romi Laine; Telecine for Talent Spots: Mike Pethel, CO3, Bicoastal; Music: Elias Arts, Bicoastal; Mix: Mitch Dorf, POP Sound, Bicoastal
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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