Little Red Robot’s New York office has shipped 4 new spots for Motorola created via DigitasLBi North America. In June, LLR – a micro agency + production company headquartered in San Francisco – expanded its operations, opening a full-service outpost in New York, with industry veteran Lee Scharfstein as NY EP/Director of Production. As directed by Shukovsky, each spot uses distinct touches to convey the story, from splashes of color or a perfectly timed gesture, to artfully edited time lapse cinematography or a look of horror captured perfectly in slow mo. Taken together, these demonstrate the stylistic and practical benefits of the Moto X and Moto G models. “LRR worked hand in hand with team at the agency to figure out how far we could take the creative, given the budget and timeline,” Shukovsky said. “We were invited to participate in the creative pitch to Motorola, then jumped into battle together.”
Client: Motorola
Spot Titles: “Matching My Mood”, “Coffee Shop”, “Weekend In”, “The OH Face”
Agency: DigitasLBi North America
Head of Production: Heather Mahoney
Agency Producer: Sarah Holme
Creative Director: Mark Czupryna
Senior Copywriter: Karen Kelley
Production: Little Red Robot NY
EP, Head of Content: Lee Scharfstein
Senior Producer: Joseph Segrove
Director: Seth Shukovsky
Director of Photography: Ruben O’Malley
Line Producer: Molly Salz
Hair and Makeup: Janice Shukovsky
Wardrobe Stylist: Dexter Simmons
Editorial: Little Red Robot
Editor: Justin Carlson
Color Correction: Carey Burens (Spy Post)
Music: “Matching My Mood” – “This Is Fun” by Brightside Studio
“Coffee Shop” – “Bright Days” by Gentle Fire Studio
“Weekend In” – “All I Need” by Gyom
“The OH Face” – “Body Rock” by Gyom
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More