Undefined Creative (UC) was tapped by Dempsey Productions to conceive and produce two extensive motion graphics packages for the 2017 NHL Awards™ and Expansion Draft presented by T-Mobile. Televised live in the United States on NBCSN and in Canada on Sportsnet, this event celebrated the NHL’s top talent from the 2016-17 season and revealed the initial roster of the League’s 31st team, the Vegas Golden Knights™.
UC's pitch–a departure from the glossy, super-polished 3D look typical of awards shows–was a cleaner, more modern 2D look unlike anything done in the past. UC produced/delivered 200+ different broadcast and live deliverables: 5 unique house looks (3 of which were created in 5 different color variations), with elements ranging from logo animations and award/winner intro slates to the Expansion Draft roster board and specialty loops (team logo scroll, trophy scroll). All elements were delivered in multiple formats for numerous screens.
SPW CreditsDempsey Productions
Producer: Amy Johnson
Producer: Kathryn Rickey
Producer: Leslie Vincent
Undefined Creative
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Animator: Don Murphy
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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