Created via Latinworks, directed by Ricardo de Montreuil, and edited by Kevin Ray of Union Editorial Austin, “Imitación” combines game footage with original vignettes of kids mirroring the antics of their heroes on the field. “Imitación” is the latest spot in MLB’s acclaimed #PonleAcento (Put An Accent On It) campaign, which drove Hispanic players to embrace their heritage by adding accents to their names on their jerseys. “#PonleAcento has changed the way I view the sport,” says Ray. “It means a lot of different things for different people, and that's kind of what makes it great. It's still ‘America's Pastime,’ but the definition of ‘American’ has changed as the sport has evolved. For the better.”
SPW Credits
Client: Major League Baseball
Spot Title: “Imitación”
First Air Date: September 15, 2017
Agency: LatinWorks
ECD: Gabriel García
CD(s): Morris Dávila, Alberto Calva
Producer: Chuy Hernández
SVP Managing Director: Leo Olper
Account Manager: David Woolverton
Director Brand and Advertising: Felicia Principe.
Brand Manager: Matthew Slamon / Joe Calafiore
Production: Bobblehead
Director: Ricardo de Montreuil
Editorial: Union Editorial Austin
Executive Producer: Rob McCool
Editor: Kevin Ray
Assistant Editor: Skylar Moran
Mix: Milos Zivkovic – resolution
Color: Moody Glasgow – Union Editorial Austin
Online: Moody Glasgow – Union Editorial Austin
ScreenWork Categories:Commercial
Discipline:Film Editing
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