Is food a drug? This brilliantly hard hitting spot for Weight Watchers makes the case and let's the viewer know that there is help. But not before it bombards the audience with an artful flurry of tempting, familiar images of the things they shouldn't eat. The distinctive voice of Breaking Bad's Aaron Paul delivers a candy-coated pitch, pushing the behavior at the same time it excuses it.
Sam Brown (Imperial Woodpecker) directed and Joint Editorial cut the spot. The Mission performed all finishing for the piece, including vfx compositing, graphics, and secondary grading.