Filmworkers, in association with 2DS Productions, has produced an inspired campaign for Misfit, a wearable fitness tracker with a sleek design. The ads consist of lifestyle footage of active people using the button-sized device while engaged in laser tag, rock climbing, diving and other sports. Shot in locations along the California coast, the imagery is stunning and shows the features of the device in an organic and unobtrusive manner. Misfit’s technical functions are underscored by distinctive 3D graphics that animate over the live action. The voiceover speaks to people who “set forth to scale mountains, to dive to the darkest depths of the sea” and asks them, “Do you accept the challenge?”
SPW Credits
Client: Misfit. Tim Golnick, Vice President/Product and Design; Julie Golnick, Senior Manager/Visual Design; John Blet; Senior Associate/Marketing.
Production & Post: Filmworkers. Derek de Board, Executive Producer; Casey Swircz, Producer; Aram Rappaport, Director; Daniel Pernikoff, Senior Art Director; Drew Parks, Lead 3D Artist; Rob Churchill, Creative Director; Michael Anderson; Flame Artist; Fred Keller, Colorist.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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