Nice Shoes Creative Studio has entered the exciting world of Virtual Reality, debuting an immersive and interactive meditative experience “Mio Garden." The piece explores the new storytelling form from a different point of view, aiming to craft a unique experience that would leave a viewer feeling calm and refreshed. Drawn in by the calming nature of the experience and the garden’s Japanese influences, Sapporo engaged as a sponsor for the project. After putting on an HTC Vive headset, users are presented with a virtual can of Sapporo, which transports them to another world. Each user begins the experience in the same manner as they start in a dojo, but once they step outside, they have the choice of going to the left or to the right, encountering unique mini-games inspired by Japanese culture, with both paths culminating in a drum game to garner favor from a gigantic samurai statue.
Experience Design, Production, VFX: Nice Shoes Creative Studio
Executive Producer: Angela Bowen
Executive Creative Director: Harry Dorrington
Creative Director: Tom Westerlin
Director of VR Technology: Brennan McTernan
CG Team: Andy Zazzera, Steve Parish, Yongji Chen, Lucas Morciniec, Michael Rivera
Colorist: Chris Ryan
Music Production: Groove Guild
Composer: Paul Riggio
Musical Sound Design: Paul Riggio
Sound Production: Sound Lounge
Executive Producer: Mike Gullo
Sound Design: Marshall Grupp
Foley Artist: Aaron Kelly
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More