Havas Chicago briefed us on this cute series of spots for Babybel. Their mission was to create a series that's fun and irreverent as CG animations. They wanted the product to be the main character in the piece, but remain photo real… which was a wonderful challenge. How do we solve that? Answer: by giving it some sass when we animated its movements. And of course, the minimal world helped set the tone of the piece. The predominantly white space was the perfect background for the red to really pop.
Not only were the Mini Babybels the star characters, they also played all the supporting roles, as the flowers, birds, trees and cows. Anywhere it made sense for us to use that iconic wax coating, we went for it.
This was a great opportunity to show off our CG product skills.
