Havas Chicago briefed us on this cute series of spots for Babybel. Their mission was to create a series that's fun and irreverent as CG animations. They wanted the product to be the main character in the piece, but remain photo real… which was a wonderful challenge. How do we solve that? Answer: by giving it some sass when we animated its movements. And of course, the minimal world helped set the tone of the piece. The predominantly white space was the perfect background for the red to really pop.
Not only were the Mini Babybels the star characters, they also played all the supporting roles, as the flowers, birds, trees and cows. Anywhere it made sense for us to use that iconic wax coating, we went for it.
This was a great opportunity to show off our CG product skills.
SPW Credits
Spot Titles: Mini Babybel "Land of Goodness" Campaign "Cheese and Co.," "Mini Roll," "Organic" and three social media spots Running Times: 3 x :15, 3 x :08 Debut Dates: June 26, 2020 Main Tools: Maxon Cinema 4D, Autodesk Arnold, Adobe After Effects
Client: Babybel
Agency: Havas Chicago Creative Director: Kate Delaney Producers: Bridget Danko, Natalie Turner Senior Account Director: Charlotte Picq
Design/Production: Sarofsky Executive Creative Director: Erin Sarofsky Executive Producer: Steven Anderson Creative Lead: Duarte Elvas Producer: Dylan Ptak Senior 3D Designer/Animator: Jake Allen Animator/Designers: Tanner Wickware, Dan Moore, Stewart Rosburg, Matt Miltonberger, Spencer Seibert, Andrew Hyden Finish: Tanner Wickware
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ
Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More