Set in a conference room, “Yeti” – for Midea air conditioners – spoofs focus groups, contending that no one can appreciate a good air conditioner better than an abominable snowman. Created and produced via The Roster, the spot uses a sincere, if indelicate, yeti to make its point, while the execution has a light touch perfectly calibrated to Midea’s target audience.
Client: Midea
First Air Date: July 2021
Agency: The Roster
Creative Directors: Paul Oberlin & Win Bates, Agency Producer: Kiki Gomez
Production Company: The Roster | Director: The Pauls, DP: Garrett Shannon, EP: Kiki Gomez, Producer: Rebecca Hamm
Editorial Company: Pincher Production | Editor: Jonathan Fallik
Telecine Company: Olio Creative | Colorist: Marshall Plante, EP: Natalie Westerfield
Post/Effects Company: Baked Studios | EP: George Loucas
Sound Design Company: Mophonics | Mixer: Casey Gibson
Shoot Location: Los Angeles
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
