Airing nationally now, this Microsoft spot, out of Workhouse Creative, Inc., features the bravery and courage of women around the globe who spoke out, broke barriers, overcame tragedy and changed the world in 2013. Optimus Editor Hovig Menakian cut the Microsoft spot. Set to Sara Bareilles’s song, “Brave,” “Celebrating the Women of 2013” was created with found material highlighting the many courageous acts of these female heroes, who include: Malala Yousafzi, Margaret Thatcher, Adrianne Haslet-Davis, Gabrielle Giffords, Diana Nyad, Janet Yellen, Antoinette Tuff, Angela Merkel, Edith Windsor, Deb Cohan and women on the front lines.
SPW Credits
Client: Microsoft / BING
Agency: Workhouse Creative, Inc.
Production Company: Workhouse Creative, Inc.
Director: Keith Rivers
Director of Operations: Eli Martin
Art Director: Monica Parson
Copywriter: Jon Sneider
Copywriter: Steve Simmons
Producer: Jack Lilburn
Visual Effects Supervisor: Todd Perry
Visual Effects Artist: Jacob Shroads
Visual Effects Artist: Joe Garber
Technical Director: Ryan Frey
Production Coordinator: Kathy Saelee
Production Assistant / Research: Corbin Richardson
Production Assistant / Research: Max Magerkurth
Administrative Assistant: Valerie Lane
Post-Production Company: Optimus
Editor: Hovig Menakian
Executive Producer: Therese Hunsberger
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
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