barrettSF is launching a completely new look and feel for Meyer Sound in the professional audio company’s first retail-forward campaign with an advertising agency. “Hear it right” celebrates Meyer Sound’s rich history in the pro music/sound space and paves a modern, premium path for further brand communications. The objective is to establish awareness and generate consumer interest for the Meyer Sound brand and products while moving them down the purchase funnel on Sweetwater.com, a large online retailer for musical instruments and pro audio where they will sell. “As we embark on a new partnership with Sweetwater, Meyer Sound has an exciting opportunity to reach a broader audience of musicians and audio professionals,” says John McMahon, senior vice president of Meyer Sound. “It was the perfect time to refresh our marketing efforts with the creative to support it as we enter the online retail space.” The campaign celebrates the precision and accuracy of Meyer Sound products and embraces honesty, a core value of the brand. Meyer Sound products capture real, perfect, pure sound exactly as it's meant to be.
Agency: barrettSF Jamie Barrett – Founder, Executive Creative Director Aryan Aminzadeh – Creative Director Brad Kayal – Associate Creative Director Conor Duignan – Head of Production Marianne Lawlor – Broadcast Producer Jillian Davis – Director of Brand Strategy Shelby Williamson – Brand Strategist William de Ryk – Account Director Helen Oddone – Account Supervisor | Client: Meyer Sound Helen Meyer – Executive Vice President John Meyer – President & CEO John McMahon – Senior Vice President Tim Boot – Director of Global Marketing Daniel Rivera – US Sales Manager, West Jane Eagleson – Director, Communications and Artist Relations Rob Cowles – Director, Product Marketing Caitlin Clausen – Communications Specialist Simon Miller – Senior Art Director Matthew Kane – Web Strategist/Developer Visual Partners Tom Yaniv – Motion Graphics/Animation Anders Ericsson – Editor Noah Aust – Editor Patrick Sean Gibson – Designer Music: Mophonics Kent Rockefeller – Composer Marissa Hernandez – Music Licensing Creative Jenna Covey – Creative Coordinator Sound Design/Mix: M Squared Mark Pitchford – Audio Engineer
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More