Created via The Richards Group/Dallas and directed by Joe Schaak of Superlounge, this spot features a MetroPCS spokesman who bends it like Beckham, manipulating the brand's new blue icon as though it were a soccer ball. The spot punctuates the brand's commitment to "giving you everything you want: $40, period."
SPW Credits
Client: MetroPCS Communications, Inc. Agency: The Richards Group / Dallas, TX; Group Head Creative, Mike Malone; Creative Director, David Ring; Principal Brand Management, Chuck Nussmeyer; Agency Producer, Jaime Roderer Production Company: Superlounge, Santa Monica, CA Director, Joe Schaak; DP, Afshin Shahidi; EP(s) David Farrell, Producer, John Malina Post/Effects Company: 3008 / Dallas, TX; Offline Editor, Mark Stone; Online Editor, Mark Sullivan; Graphics, Tim Howe; EP, Anne Strock Audio, Matt Cimino Visual Effects Company: Prooflab; VFX Supervisor, Mark Youngren
ScreenWork Categories:Commercial
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