An extensively collaborative effort between client (MetroPCS), agency (The Richards Group), director (Luc Janin/Shilo) and editor (Marc Stone/3008) celebrates people living with obvious joie de vivre – free from expensive, restrictive cell contracts. The music-driven campaign features people on the move to a newfound beat with a level of reality that leaves the impression actual street scenes were shot.
SPW Credits
Agency – The Richards Group; Producer: David Rucker; Brand Creative/Group Head: Mike Malone; Brand Creative/Writer: Chuck Schiller; Brand Creative/Art Director: Aaron Thornton; Brand Creative/Art Director: Luis Cuenca (Hispanic spots). Production Company โ Shilo NY; Director: Luc Janin; Exec Producer: Arthur Portnoy; Producer: Cathy Cooper; Production Supervisor: Tom Nifenecker. Editing – 3008 Dallas; Senior Producer: Anne Strock; Editor: Marc Stone; Sound Design & Mix: Matt Cimino; Composting/Online/Finishing: Mark Sullivan; Assist: Jenna Milano. Music โ Beacon Street Studios. Telecine โ Independent Colour; Colorist – Rick Stephenson.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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