Cut by Graham Turner at Union, Metro T-Mobile's Super Bowl LVIII entry is "Misión De Bla Bla Bla," created with OKRP. The Spanish-language spot shows Luis Guzmán trying to overcome the Yada Yada in life. This aligns with Metro's win against the Yada Yada in wireless. In the ad, we also get to see Guzmán in his rendition of a classic Ricky Martin song, Livin' La Vida Loca.
Credits
Client: Metro by T-Mobile
Spots Title(s): Misión De Bla Bla Bla
First Air Date: 2/11/2024 (online 2/9/24)
Agency/Location: OKRP
CEO & Co-Founder: Tom O’Keefe, Head of Production: Elena Robinson, ECD: Matt McNulty, ECD: Ben Pfutzenreuter, GCD: Rony Castor, CD: Javier Valle, CD: Ricardo Vallejo, Senior Art Director: Alison Galarza, Senior Art Director: Koa Webster, Associate Creative Director: Jose Gordillo, Sr. Copywriter: Tanner Manscill, Chief Client Officer: Rahul Roy, Client Management Director: Michelle Scallatle, Account Director: Andrea Kaufman, Account Supervisor: Lucy Noriega, EP: Thomas Anderson, Producer: Kristin Grandberry
Production Company/Location: Radical Media / LA
Director: Dave Meyers, EP(s): Jim Bouvet, Frank Scherma, Producer: Colin Moran, HOP: Andrea McIntyre, Production Supervisor: Yvonne Ortiz, 1st AD: Kenny Taylor
Editorial: Union Editorial / LA
Editor: Graham Turner, Assistant Editor: Joe Schiffer, Julia Armine; Managing Partner: Michael Raimondi, Head of Production: Dani DuHadway Spagnoli, Producer: Lilly Ghodoushim
Finishing Company: Hunter
Lead Flame Artist: Evan Guidera, Flame Artist: Seth Silberfein, Flame Artist: Maury Rosenfeld, Flame Artist: Carlos Morales, Graphics Artist: Mannix Rickenbacher, EP: Logan Aries
Music Arrangement, Mix & Sound Design: Beacon Street Studios
Principals: Andrew Feltenstein, John Nau, Danny Dunlap; Executive Producer: Leslie DiLullo, Sound Designer & Mix Engineer: Rommel Molina, Mix Assistant: Anthony Nguyen, Executive Mix Producer: Kate Vadnais
Shoot Location: Los Angeles
ScreenWork Categories:Commercial
Discipline:Film Editing
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
MySHOOT Profiles
Add A Comment