The Los Angeles County Metropolitan Transportation Authority (Metro) has teamed with creative production studio Lord Danger and Director Mike Diva to present a new campaign which takes a truly original approach to an everyday subject: manners. Close encounters with abysmal behavior on public busses and trains can make simple transgressions feel monstrous and lead to sticky situations. A serious finger wagging approach is easily ignored. Enter: Rude Dude & Super Kind in "Metro Manners." Rude Dude is a furry manifestation of bad manners: a seat-hogging, door-blocking, food-spilling monster. Super Kind is a J-Pop star by day, Super Hero by night played by Anna Akana who takes on Rude Dude’s transgressions with synth-tastic song.
SPW Credits
Client & Original Concept: Los Angeles County Metropolitan Transportation Authority (Metro)
Director of Social Media Marketing– John Gordon, Digital Communications– Bunrort Em, Senior Marketing & Communications Officer– Ebby Castillo, Metro Design Studio– Michael Lejeune & Melissa Rosen, Metro PR Lead– Dave Sotero, Metro PR – Anna Poem-Chen
Creative Production Studio: Lord Danger
Director: Mike Diva, Starring: Anna Akana, Exec. Producer: Josh Shadid, Producer: Shyam S Sengupta, Cinematographer: Aaron Grasso, Rude Dude Costuming: Fon Davis of FONCO, Super Kind Costuming: Lauren Matesic of Castle Corsetry
Post: Lord Danger
Music: David Dahlquist, Vocals: Nisha Asnani, Sound Design: Kevin Senzaki, Editor: Mike Diva, VFX: Calvin Serrano, Aryel Huckaby, Ethan Chancer
Color: Apache
Colorist: Shane Reed
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