Today WhatsApp released the final spot from their global privacy campaign, a collaboration with BBDO Berlin. Courtney Hoffman of London-based production company Lief brings a fresh perspective to the “Message Privately” campaign, marking her commercial directing debut with the collection of three spots.
Utilising a rich visual palette, the ads showcase the Facebook-owned app’s end-to-end encryption feature. End-to-end encryption technology adds layers of protection, ensuring only you and the recipient have access to your messages. Nobody else, not even WhatsApp, has access to your conversations.
Thanks to End-to-end encryption, their surprise stays an absolute surprise.
SPW CreditsClient: Facebook | WhatsApp
Creative X Team
Managing Director: Amanda Goodspeed
Head of Creative | WhatsApp: Rodrigo Moran
Creative Director: Lucas Heck
ACD: André Felix "Felix"
ACD/Art Director: Belén Márquez
ACD/Copywriter: Soham Chatterjee
Copywriter: Amari Lilton
Designer: James Anderson
Program Lead: Marla McCormick
Program Manager: Ally Galston
Executive Producer: Chad Emerson
Producer: Karena Dacker
Business Affairs Manager: Nicholas Sempertegui
Marketing Team
Director, Marketing: Maz Sharafi
Director, Brand & Consumer Marketing: Eshan Ponnadurai
Global Head of Brand & Integrated Marketing: Vivian Odior
Brand Marketing Manager: Jessica Chin
Consumer Producer Marketing Manager: Bosco Zubiaga Delclaux
Creative Producer: Eric Rottenberg
Global Head of Culture & Community: Helen Lawrence
Global Social Marketing Lead: Nathalie Balda
Strategic Media Planning Lead: Peter Schnupp
Strategic Media Planning: Felipe Tavares Chaves
Global Performance, FB Platform: Erica Hong
Global Performance, FB Platform: Grace Wong
Agency: BBDO Berlin
Global Team
Global Creative Lead, BBDO San Francisco: Tres Colacion
Global Strategy Lead, BBDO San Francisco: Jose Higuera
Global Account Lead, BBDO San Francisco: Minjia Qiu
Global Account Director, BBDO San Francisco: Natasha Hoban
Global Management Supervisor, BBDO San Francisco: Disha Jain
Art Director, BBDO San Francisco: Madison Thompson
Copywriter, BBDO San Francisco: Ian Forsyth
Berlin Team
Chief Creative Officer, BBDO Berlin: Till Diestel
Creative Director, BBDO Berlin: Wolfgang Warziliek
Creative Director, BBDO Berlin: Erick Barrios Hernandez
Senior Copywriter, BBDO Berlin: Florestan Roesemann
Senior Art Director, BBDO Berlin: Erin Conboy
Senior Art Director, BBDO Berlin: Deepanjali Singh
Senior Art Director, BBDO Berlin: Maxim Weinstein
Copywriter, BBDO Berlin: Dara Luise Kleye
Junior Art Director, BBDO Berlin: Rishabh Jain
Junior Designer, BBDO Berlin: Arash Sabbagh
Managing Director, BBDO Berlin: Mark Andree
Senior Account Manager, BBDO Berlin: Kadia Sow
Account Manager, BBDO Berlin: Lea Duchez
Executive Producer: Alexander Geier
Art Buying: Betty Zschirnt
Art Producing: Katja Sluyter
Production Company: Lief
Director: Courtney Hoffman
Executive Producer: Margo Mars
Producer: Ella Sanderson
Production Manager: Lizzie Wilkinson
Location Manager: Ross Kirkman
Casting Director: Kharmel Cochrane
1st Assistant Director: Andrew Potter
2nd Assistant Director: Andrew Vanneck
Director’s Assistant: Karimah Zakia Issa
Director of Photography: Ben Fordesman
1st Assistant Camera: Kate Eccarius
Gaffer: Jono Yates
Production Designer: David Lee
Art Director: Poppy Luard
Costume Designer: Mr Gammon
Make-Up Artist: Michele Bayliss
Hair Stylist: Darren Evans
Editor: Paul O’Reilly
Assistant Editor: Helena Teixeira
Offline Post Production: Trim
Composer: Emile Mosseri
Sound Designer: Michael Vitacco
Audio Post Production: Heard City
Colourist: Yoomin Lee
Online Post Production: Craftwork
Post Production Supervisor: Wiebke Warndorf
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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