Today WhatsApp released the final spot from their global privacy campaign, a collaboration with BBDO Berlin. Courtney Hoffman of London-based production company Lief brings a fresh perspective to the “Message Privately” campaign, marking her commercial directing debut with the collection of three spots.
Utilising a rich visual palette, the ads showcase the Facebook-owned app’s end-to-end encryption feature. End-to-end encryption technology adds layers of protection, ensuring only you and the recipient have access to your messages. Nobody else, not even WhatsApp, has access to your conversations.
Thanks to End-to-end encryption, their surprise stays an absolute surprise.
SPW Credits
Client: Facebook | WhatsApp
Creative X Team Managing Director: Amanda Goodspeed Head of Creative | WhatsApp: Rodrigo Moran Creative Director: Lucas Heck ACD: André Felix "Felix" ACD/Art Director: Belén Márquez ACD/Copywriter: Soham Chatterjee Copywriter: Amari Lilton Designer: James Anderson Program Lead: Marla McCormick Program Manager: Ally Galston Executive Producer: Chad Emerson Producer: Karena Dacker Business Affairs Manager: Nicholas Sempertegui
Marketing Team Director, Marketing: Maz Sharafi Director, Brand & Consumer Marketing: Eshan Ponnadurai Global Head of Brand & Integrated Marketing: Vivian Odior Brand Marketing Manager: Jessica Chin Consumer Producer Marketing Manager: Bosco Zubiaga Delclaux Creative Producer: Eric Rottenberg Global Head of Culture & Community: Helen Lawrence Global Social Marketing Lead: Nathalie Balda Strategic Media Planning Lead: Peter Schnupp Strategic Media Planning: Felipe Tavares Chaves Global Performance, FB Platform: Erica Hong Global Performance, FB Platform: Grace Wong
Agency: BBDO Berlin
Global Team Global Creative Lead, BBDO San Francisco: Tres Colacion Global Strategy Lead, BBDO San Francisco: Jose Higuera Global Account Lead, BBDO San Francisco: Minjia Qiu Global Account Director, BBDO San Francisco: Natasha Hoban Global Management Supervisor, BBDO San Francisco: Disha Jain Art Director, BBDO San Francisco: Madison Thompson Copywriter, BBDO San Francisco: Ian Forsyth
Berlin Team Chief Creative Officer, BBDO Berlin: Till Diestel Creative Director, BBDO Berlin: Wolfgang Warziliek Creative Director, BBDO Berlin: Erick Barrios Hernandez Senior Copywriter, BBDO Berlin: Florestan Roesemann Senior Art Director, BBDO Berlin: Erin Conboy Senior Art Director, BBDO Berlin: Deepanjali Singh Senior Art Director, BBDO Berlin: Maxim Weinstein Copywriter, BBDO Berlin: Dara Luise Kleye Junior Art Director, BBDO Berlin: Rishabh Jain Junior Designer, BBDO Berlin: Arash Sabbagh Managing Director, BBDO Berlin: Mark Andree Senior Account Manager, BBDO Berlin: Kadia Sow Account Manager, BBDO Berlin: Lea Duchez Executive Producer: Alexander Geier Art Buying: Betty Zschirnt Art Producing: Katja Sluyter
Production Company: Lief
Director: Courtney Hoffman Executive Producer: Margo Mars Producer: Ella Sanderson Production Manager: Lizzie Wilkinson Location Manager: Ross Kirkman Casting Director: Kharmel Cochrane 1st Assistant Director: Andrew Potter 2nd Assistant Director: Andrew Vanneck Director’s Assistant: Karimah Zakia Issa
Director of Photography: Ben Fordesman 1st Assistant Camera: Kate Eccarius Gaffer: Jono Yates Production Designer: David Lee Art Director: Poppy Luard Costume Designer: Mr Gammon Make-Up Artist: Michele Bayliss Hair Stylist: Darren Evans
Editor: Paul O’Reilly Assistant Editor: Helena Teixeira Offline Post Production: Trim Composer: Emile Mosseri Sound Designer: Michael Vitacco Audio Post Production: Heard City Colourist: Yoomin Lee
Online Post Production: Craftwork Post Production Supervisor: Wiebke Warndorf
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
