LiveTribe directors Kaia Lavender and Gary Ravenscroft recently helped Merrell, the world’s leading outdoor footwear brand, release it’s latest elite trail running shoes via an immersive and visceral one minute “Same is Boring.” spot. Designed through its Merrell Test Lab (MTL) product incubator, the new Long Sky 2 and MQM shoes give runners agility, versatility and protection in the roughest conditions.
SPW Credits
Client: Merrell
Prod Co: Livetribe Directors: Lavender & Ravenscroft, Exec Producer: John Haggerty, Producer: Andrew Denyer, DP: Jared Fadel, Stills Photographer: Will Saunders, Stills Assistant:Neal Handloser
Edit Co: Union Editorial Editor: Marco Perez
Music: Mophonics
Color Co: Company 3 Colorists: Tyler Roth
SA Prod Co: Gatehouse Executive Producer : Bev Wynne, Line Producer: Laila Shand, Production Manager: Vanessa Haupt, Production Coordinator: Lunghi Zondi, 1st Assistant Director: Alicia Jordaan, Concierge: Adeeb Homeyer, Script Supervisor: Aparna Jayachandran, Loc & Unit Manager: Derek Raeburn, Focus Puller A Cam: Alex Ford Robertson, Gimble Op: Andre Roux, Drone Pilot: Timothee Ferreira, Sound Mixer: Glen van Staden, Lights: Marcel Shimba, Grip: Quevin Diakazebi, Art Director: Laura Mcgregor, Wardrobe Stylist: Catherine De Reuck ,Key Make Up/ Hair: Carla Fourie, SFX: Jordan le Roux,
Casting: BR Casting
Talent: Daneil Feldmann, Michaela Cliffords, Aiden Bennets, Sibosiso Sodlaka, Georgia Tindley
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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