LiveTribe directors Kaia Lavender and Gary Ravenscroft travel to the Canary Islands to take viewers on a run of their lives. All to highlight Merrell’s latest Merrell Test Lab (MTL) Skyfire 2 trail running shoe in a :30 spot.
Credits Brand: Merrell (@merrell @merrelltestlab ) / Agency: Merrell In-House Creative Team / Production LiveTribe (@livetribe.tv) / Director: Lavender & Ravenscroft (@kaialavender @garyravenscroft) / Producer: Andrew Denyer / DP: Jared Fadel / Editor: Matt Osborne / Production Services: Boudika / VFX: Impossible Objects – CG Supervisor, Luc Delamare; Environment Artist, Rodrigo; CG Modeling Artist, Jonathan Turner; Cinematics Artist, Ryan Stever; Previs Artist, Kevin Stewart; Look dev Lead: Ericke Schiele. Houdini Artist, Dara Anya; VFX Producer, Sarah James / Stills Photographer: Will Saunders / Color: Company 3 – Colorist, Tyler Roth / Post Sound: Zelig / Music: Jeremy Wallace Maclean / Talent: Reid Burrows / Ayoub Ouchbab / Lydie Galokpo
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More