The LiveTribe directing duo of Kaia Lavender and Gary Ravenscroft recently had the opportunity to show off two Moabs – the National Park in Utah and the new line-up of high performance, highly-lauded shoes for Merrellยฎ, the leading outdoor performance and lifestyle brand. The resulting spot titled, โStep Further,โ highlights Merrellโs new Moab collection, an amazingly deep line-up of hiking boots.
Directors: Lavender & Ravenscroft @kaialavender @garyravenscroftโจ Prod Company: Livetribe @livetribe.tv
Exec Prod: John Haggerty
Producer: Brett Carlson
Cinematographer: Tim Thompson @timthompson.dp
1st AC: Eric Macey @ecmproject
Media Manager: Brenton Manes
Photographer: Jordan Nicholson @jordanloves.life
Drone Pilot: Bryce Prestwich @skyberries_fpv @overrridefilms Drone Cam Op: Preston “PJ” Hale @pj16 @overrridefilms
Key Grip: Blake Martin
Stylist: Savannah White @savwhite
Assistant Stylist: Caitlyn Anderson
Hair & Makeup: Shirell Nestlerod
Editor: Marco Perez @marcoperez_editor @unioneditorial Music: Mophonics @mophonics
Colorist: Tyler Roth @ty.roth @company_3
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More