"Where Are They Now? Brought To You By Members Only" Commercial Campaign
London-based Two Of Us headed by EP Gianni Cerretani reinforces its Atlantic alliance by signing young American comedy director Michael Leary on a global basis with the exception of the US. For many years now in worldwide partnership with visual story-telling American director Corydon Wagner, Two Of Us have recently enhanced its roster by selecting yet another promising new spark who had his breakthrough year into the market in 2020 as he established himself within the USA with his selection into SHOOT’s New Director Showcase in 2020.
SPW Credits
Director/DP: Michael Leary Producer: Jessica Lembo
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More