Basketball player brings McDonald's breakfast and coffee off the Dollar Menu at Breakfast back to his mansion to all the sleeping guests and hands the food out as the guests leave. As a crossover spot, out of Moroch, will air in English & Spanish. "Smart Money’s" narrative is largely conveyed through physical action, sound and music rather than dialogue. The soundtrack both supports the action and boosts the quiet spaces in the spot. And then there’s the peacock – a cameo appearance that everyone fell in love with but whose presence had to be comped in from a different shot.
SPW Credits
Client: McDonald's
Title: Smart Money
Agency: Moroch
Producer: Kathleen Torres
Creative Director: Kevin Sutton
Art Director: Jenny Lanier
Copywriter: Keanon Pearson
Production Company: Station Film
Director: David Gray
Post Company: Lucky Post
Editor: Logan Hefflefinger
Sound Designer: Scottie Richardson
Finish: Tim Nagle
Executive Producer: Jessica Berry
Music: JSM
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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