Go behind the scenes of McDonald's "Episode 1: Paroled" [SPEC SPOT]. Filming started on the scenic roads leading to the backlot of AMC's "Turn" in Powhattan, Viginia, and ended in Richmond's Scott's Addition district. A blank warehouse wall served as the canvas for a replica Joliet Penitentiary wall, a stylistic homage to the opening scene of the 1980 film "Blues Brothers". Ronald McDonald is portrayed by local stunt and race car driver, Jesse Clark, and SpangTV producer Jordan Rodericks was tasked with becoming the Hamburglar… or at least the lower half. The characters were modeled, rigged and animated by Rick Plautz and the tracking, compositing and visual effects were led by Charles Bevan with a joint effort from the whole Mad Box team. The 60-second short spec film was directed by Whiskey Tongue (directing duo Chris Allen Williams & Matthew West) who are also the principal partners of Mad Box Post. Along with Max Fischer, Director of Photography, they led a team of excited and determined crew through one ambitious and grueling day of filming which included a Porsche chase car, stunt driving work, and a blend of live action, animation and visual effects. The spot was concepted and created by Brett Landry and Brian Engleman, two rogue creatives, determined to bring a script they loved to the screen. Williams approached them a year prior to collaborate on the spot, expanding on their ideas to give it a longer, more cinematic feel.
Production Company: Spang TV/Whiskey Tongue
Directors: Chris Allen Williams and Matt West (Whiskey Tongue)
Director of Photography: Max Fischer
Editor: Chris Allen Williams
Production Designer: Andrew Carnwath
Wardrobe and Costume Design: Cecilia Clark
Character Animation and Design: Rick Plautz
Visual Effects and Compositing: Charles Bevan
Colorist: Matt West and David Muessig
Post Production: Mad Box
Creative Directors: Brian Engleman and Brett Landry
Assistant Editor: Logan Threlkeld
Post Producer: Macy West
Sound Editor: Andrew Uvarov
Audio Post: Red Amp Audio
Music: "Radar Love" Golden Earing
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More