Lucky Post editor Travis Aitken and sound designer Scottie Richardson were part of the new campaign for McDonald’s via agency Moroch that reminds us that there are many things you cannot choose, but you can “McPick 2.” The campaign highlights humor in everyday subtleties of life – “Parents” is an excerpt of dad emoji illiteracy and “Passengers” presents the awkward and unfortunate scenarios we find ourselves locked into during flights.
SPW Credits
Agency: Moroch
Broadcast Director: Kathleen Torres
ECD: Kevin Sutton
Art Director: Elijah Farmer
Writer: Greg Szmurlo
Agency: Inspire
CD: Benjamin Jara
Writer: Ivan Gonzalez
Production Company: Poster
Director: Plรกstico
Director: Sebastian Caporelli
Post Company: Lucky Post
Editor: Travis Aitken
EP: Jessica Berry
Assistant editor: Alex Heisterkamp
Mixer: Scottie Richardson
Finish Artist: Tim Nagle
Color: MPC
Colorist: Ricky Gausis
Jessie Nagel
Contact Phone310.839.9834
Contact via emailScreenWork Categories:Commercial
Discipline:Film Editing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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