STORY Director Blair Hayes explores a day-in-the-life of a McDonald’s restaurant in a new ad for Burrell Communications. My Place features a series of vignettes that portray McDonald’s as a gathering place for family and friends. They include a young couple who share a hot chocolate, teens scrolling through social media posts, a family having dinner sans cellphones, and a college student with his nose buried in a text book.
CLIENT: McDonald’s
TITLE: My Place
AGENCY: Burrell Communications
Lewis Williams, Chief Creative Officer; Shirley Portee, Executive Producer; Debra Dale, Producer; Rebecca Williams, VP/Group Creative Director; Terrence Burrell, VP/ Creative Director – Copywriter; Winston Cheung, Associate Creative Director – Art Director
PRODUCTION: STORY
Blair Hayes, Director; Mark Androw and Cliff Grant, Executive Producers; John Pingay, Director of Photography; Marsie Wallach, Producer
EDIT: The Colonie.
Bob Ackerman, Creative Editor; Graham Chapman, Assistant Editor; Tom Dernulc, Finishing; Lyndsay McCully, Senior Designer; Mary Caddy, Executive Producer
COLOR: Filmworkers
Michael Mazur, Colorist
AUDIO: CRC
Ian Scott, Mixer
MUSIC: Yessian Music
Michael Yessian, Composer
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More