Celebrate the Year of the Rabbit and Cat with McDonald’s and Karen X Cheng. Scan the QR code at the end to experience Lunar New Year in a whole new way.
CLIENT: MCDONALDS
Chief Marketing Officer: Tariq Hassan, VP, Marketing: Jennifer Healan, Sr Director of Marketing: Elizabeth Campbell, Marketing Manager: Joomi Lee, Production Operations Supervisor: Elizabeth Riley-Green, Studio Production Manager: Maddie Ramirez
AGENCY: IW GROUP
Chief Content Officer: Telly Wong, Creative Director: Heather Hannasch, Associate Creative Director: Mike Anapolsky, VP, Client Partner: Flora Zhao, Head of Production: Sid Kim, Producer: Hugh Bacher
PRODUCTION: PICTURE NORTH @picture.north
Director: Jose Norton, Producer: Kelsey Gilchrist, Production Supervisor: Ambar Servin, Production Coordinator: Corrie Rose, 1st AD: Francesca Bravos, DP: Sing Howe Yam, 1st AC: Jeanne Kim, 2nd AC: Nick Menio, DIT: Lanlin Wong, Steadicam: Jun Li, On-Set VFX Supervisor: Luke Snedcore, Gaffer: Alex Emmons, Key Grip: Justin Duquette, Grip: Bill Zuehl, Pat Metzler, Sound Mixer: Curtis Mansfield, VTR: Gene Balitski, Production Designer: Lee Levy, Prop Master: Seth Powsner, Wardrobe: Eunice Sera Lee, Hair & Makeup: Yuri Janice Choi, Art Director: Chris Anderson, Virtual Production: @allofitnow, Virtual Camera Techs: Anthony Vasquez, Ismael "Izzy" Medina | Executive Producers: @ryanpatrickus @martin.rodahl @nehadattschultz, Head of Production: @mattbobbitt, Head of Operations: @_michaelnowicki, Post-Production Supervisor: @snuzbach
POST-PRODUCTION: Editor: Jose Norton, VFX by: Nathan Matsuda; Color: AFX Creative: Colorist: Derek Hansen, Color Assist: Zack Hetlage, AFX Producer: Amanada Ornelas; NeRF Tech: @luma_ai: CEO/Co-Founder: Amit Jain, Co-Founder: Alex Yu, On-set support: David ‘Navi’ Romero, Creative Technologist: George Corney
CAST
Karen X Cheng as herself, '90s Karen: Chloe Lee, '90s Karen's Mom: Jenny Chen, '90s Karen's Dad: Gary Liu
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More