"Favorite Coffee" is part of a 10-spot, multi-language McDonald’s campaign out of Moroch / iNSPIRE!
SPW CreditsProduct: McDonald’s
Spot Title(s): “Architect,” “Conquer,” “Create It,” “Dad Duties,” “Meet,” “New Girlfriend,” “Nod,” “Perfect,” “Quiet Breakfast,” “Your Favorite Coffee”
Air Date: 2/24/14
Agency: Moroch / iNSPIRE!
Executive Creative Director: Bob Shallcross Creative Director: Kevin Sutton, Benjamin Jara Senior Art Directors: Dustin Taylor, David Soames Art Directors: Elijah Farmer, Fernanda Bergel, Jordan Hough Writers: Candyce Pilliner, Jesus Yanez, Ivan Gonzalez Agency Producer: Kathleen Torres
Prod Companies: Station Film / Poster Films
Director (s): Scott Corbett (English Spots) / Sebastian Caporelli (Hispanic Spots) DP: Jeff Venditti
Post Production: Republic Editorial
Producer: Candice Yi Editors: Keith James, Diego Panich (/Wildchild/ + bonch) Audio Mixing: Gordon Gipson Online Editors: Juan Luna, Greg Beninger
Color Grading: Nice Shoes
Producer: Rebecca Mitchell Colorist: Ron Sudul
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More