Being a good husband isn’t just about remembering to buy flowers on birthdays and anniversaries. It’s also about simple, everyday gestures, like getting out of bed early to bring breakfast for your hungry spouse.
A new spot for McDonald’s, directed by STORY’s Blair Hayes, follows a man as he rises before the crack of dawn, makes a quick run to the drive-through window at McDonald’s and then heads out on the freeway. When he pulls up to a tollbooth, he surprises the attendant by handing her the bag containing an Egg McMuffin. It turns out, she is his even earlier rising spouse.
SPW CreditsAgency: Leo Burnett, Chicago
Production: STORY.
Blair Hayes, Director/Director of Photography; Mark Androw and Cliff Grant, Executive Producers.
Song: Let It Breathe by Water Liars
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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