Filmworkers provided post services for a new Olympics-themed campaign from McDonald’s and DDB, Chicago, that has plenty of “bite.” The new spots connect the 2014 Winter Olympics in Sochi with the McDonald’s brand by showing medal-winning performances from past games, and consumers watching at home while enjoying McDonald’s Chicken McNuggets. Each spot ends with a shot juxtaposing the winning athlete, celebrating victory by biting a medal, with a consumer, who is also celebrating by biting a McNugget. U.S. snowboarder Louie Vito, ice hockey player Patrick Kane and speed skater Shani Davis are among those featured in the ads.
SPW Credits
CLIENT: McDonald’s
AGENCY: DDB Chicago. Matt Eastwood and Tony Malcolm, Executive Creative Directors; Nancy Jordan, Creative Director; Brian Boord and Chad Broude, Associate Creative Directors; Matt Green, Producer; Liat Ebersohl, Executive Producer.
PRODUCTION: PYTKA, Joe Pytka, Director; Tara Fitzpatrick, Executive Producer; Gretchen Siss, Line Producer.
EDITORIAL: Whitehouse Post. Meg Kubicka, Editor; Matt Jameson, Assistant Editor; Dawn Guzowski; Producer; Dan Bryant, Executive Producer.
POST: Filmworkers. Fred Keller, Colorist; Rob Churchill, VFX Director; Lisa Long, Executive Producer; Derek de Board, Senior Producer.
AUDIO: Gutenberg. Nick Papaleo, Sound Engineer.
ScreenWork Categories:Commercial
Open Swim’s Director/Editor Bradley Ross Collaborates On Latest Campaign for StriVectin
Director/Editor Bradley Ross brings StriVectin’s legacy of clinically proven, scientifically formulated skincare to life in the brand’s latest campaign. In addition to directing the campaign, Ross oversaw the editing process through Open Swim’s post-production division, further highlighting StriVectin as a leader in skincare solutions for aging and changing skin. Ross also called on Open Swim’s newly signed Director/Photographer Karen Haberberg for on-set photography and drone footage.
“It’s always fun to work on projects affiliated with products we like and believe in,” says Executive Producer Amyliz Pera. “On this shoot, we were able to garner footage for the StriVectin archive across multiple products and for multiple purposes. Testimonials, b-roll, social capture, stills, follow-up interviews – we had it covered. Karen Haberberg was such a delightful addition to our team. The Open Swim model, in which Directors and team members collaborate, continues to serve us and our clients well.
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